Fraction Digital Marketing Expert

Client Profile

Sabon is a luxury bath and body brand celebrated for its high-quality natural products and captivating fragrances. While they had a loyal customer base through their physical stores, Sabon wanted to amplify their online presence to connect with the growing number of digital shoppers and broaden their market reach.

My Approach

Digital Marketing Optimization

• Conversion Rate Optimization (CRO): I implemented Contentsquare, a powerful analytics tool, to delve deep into how customers were interacting with Sabon’s website. By analyzing user behavior, I uncovered bottlenecks and friction points in the shopping journey.

• Initial Analysis for Improvement: The insights from Contentsquare highlighted areas where customers were dropping off or experiencing confusion. I focused on streamlining site navigation, enhancing product page layouts, and simplifying the checkout process to make the experience as seamless as possible.

Shopify Integration

• Platform Migration: Recognizing the need for a more robust e-commerce solution, I assisted Sabon in migrating their online store to Shopify. This move provided them with a scalable and user-friendly platform that could better handle increased traffic and sales volume.

Outcome

• Enhanced User Experience: Customers found the new website easier to navigate, leading to longer browsing sessions and increased engagement with the brand.

• Improved Performance: The combination of CRO efforts and Shopify’s reliable platform resulted in a smoother, faster shopping experience that encouraged more visitors to make purchases.

Results

• 📈 Conversion Rate Boost: Sabon saw a 25% increase in their website’s conversion rate within six months of implementing the CRO strategies.

• 💰 Sales Growth: Online sales jumped by 40%, significantly contributing to the company’s overall revenue.

• 👥 Reduced Bounce Rate: There was a 15% decrease in the bounce rate, indicating that visitors were more engaged and finding what they needed.

• 🛍️ Higher Average Order Value: The average order value increased by 10%, showing that customers were adding more items to their carts.

• ⏱️ Faster Checkout Times: Streamlining the checkout process reduced the time it took to complete a purchase by 30%, minimizing cart abandonment.

Takeaways

• Understanding Customers is Key: Using tools like Contentsquare to observe real user behavior can reveal invaluable insights that aren’t apparent at first glance.

  
  

• Small Changes Make a Big Difference: Even minor tweaks in website layout or navigation can significantly impact how customers interact with your site.

  
  

• The Right Platform Empowers Growth: Migrating to Shopify provided Sabon with the flexibility and features needed to scale their online business effectively.

  
  

• Continuous Improvement Drives Success: Regularly analyzing performance and being willing to make adjustments keeps you ahead in the ever-evolving digital marketplace.

  
  

• Collaboration Yields the Best Results: Working closely with Sabon’s team ensured that the changes aligned with their brand values and business goals.