The board wants the AI answer. Hand them a running system.

The Agentic CMO is an executive programme in three phases, for marketing leaders under pressure to deliver on AI. A governed fleet of agents, built with you and your team, in your stack. Yours to keep.

Book a private strategy call Score your readiness
Operating experience across
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The Pressure

You own the number. Now you own the AI question too.

The board asks about AI every quarter. You are still answering with pilots.
The CFO signed off on the AI budget once. Next time they want the return line.
Your team is already doing AI, in fifty private ChatGPT tabs. Nobody reviews any of it.
One off-brand AI paragraph in market costs more than the tools ever saved.
Targets went up this year. Headcount did not. You are expected to close that gap with AI.
Every agency pitch now says AI-powered. None of them will run it for you after the invoice.
Twelve months from now you are either the leader who installed the model, or the one still explaining the pilots.
Built For Your Team

A fifteen-person team that performs like forty.

This programme is designed for marketing teams of ten to thirty people. At that size, the maths of agents is not an efficiency story. It is the only way to grow capacity at all.

You can't hire your way there. Headcount is frozen and targets are not. The fleet is the headcount you will never get approved.
Your seniors stop drowning. Production volume moves to agents. Your best people direct the work instead of producing it.
No re-org. Nobody replaced. The fleet fits the team you have today. Roles get bigger, not fewer.
You don't need an AI hire. There is no AI specialist to recruit and no budget for one. The programme makes you and your leads the capability.
The Receipts

Not a trend take.
The data.

24 to 56%

Share of marketing activity run by AI: today, and what leaders project within three years.

The CMO Survey, 2026 edition
81%

Of marketing technology leaders are already piloting or have implemented AI agents.

Gartner, 413 martech leaders, 2025
33 to 50%

Boards putting direct pressure on marketing to prove its value, up in just two years.

The CMO Survey, 34th edition
2027

The year Gartner predicts lack of AI literacy becomes a top-three reason marketing leaders are replaced.

Gartner CMO survey, Feb 2026
The Phases

Three phases. Each earns the next.

No calendar promises. Each phase ends when its outcome is delivered, and each outcome earns the next phase.

01
Phase 1 · You + me only

Diagnose & Charter

  • Organisation, stack, and data audit
  • Your OKRs mapped to an agent operating model
  • A transformation charter you can put in front of the board
02
Phase 2 · Your leads join

Build & Pilot

  • First agents live in your stack, in your accounts
  • Brand-context layer and approval gates before anything ships
  • Baselines set, so the return line exists from the start
03
Phase 3 · Your team runs it

Scale & Embed

  • Fleet and cadence expand across the team
  • Portfolio dashboard: output, cost, return per agent
  • Handover, playbooks, and the ROI readout for your CFO

Ninety minutes of your week. Two working sessions with your leads. The build happens between sessions, so the work keeps shipping while the model is installed.

What You Keep

Yours after Phase 3.

You
  • The portfolio operating model: mandates, positions, risk limits, the weekly review
  • A board-ready memo and business case, in your name
  • The judgment to defend the model to your CEO, CFO, and board
Your team
  • Leads trained to direct the fleet, not produce for it
  • A governance and approval framework legal has signed
  • Playbooks the team runs without me
Your stack
  • A live, governed agent fleet in your accounts
  • A reusable brand-context layer
  • A portfolio dashboard your CFO can read
  • A next-quarter roadmap
Why This Is Different

Not another AI transformation consultant.

The usual engagement
  • Hands you a strategy deck and a roadmap
  • Generalists who added marketing to an AI pitch
  • Open-ended retainers that create dependency
  • Talks about agentic marketing
This one
  • Builds the working fleet, live in your stack
  • Operators who have run growth, CRO, and lifecycle for real brands
  • Three phases, gated by outcomes, and your team owns it after
  • Runs a company on it, every day
How ready is your marketing?
15 questions · 3 minutes · your score across six dimensions
Take the readiness check
We run our own house on the operating model we install. Ours carries the volume. Yours can too.
Gvalts
Fit

Who this is for.

This is for you if

  • You are the CMO, VP, or director who owns the number
  • You want an operating model, not another tool subscription
  • You need something the board and legal can sign off
  • You want your team upskilled, not replaced

This is not for you if

  • You want a single campaign run for you
  • You are looking for the cheapest option
  • You are not ready to change how the team works
  • You want autonomy with no controls
How To Begin

Start with a readiness check.

01

Score your readiness

Fifteen questions, three minutes, a clear read on where your team stands against peers.

02

Book a strategy call

A private session to read your result and map the gaps. No pitch theatre.

03

Begin Phase 1

The executive phase starts: you and me, through to the board memo.

Book a private strategy call Take the scorecard

Every engagement is a fixed fee, agreed before we begin.

Install the operating model your competitors are still only talking about.

Book a private strategy call
© 2026 Gvalts · The Agentic CMOAn executive programme in three phases